Career:

They begin their career in June 2013 with the song “No More Dream” from their first album. BTS wins several awards such as the New Artist of the Year, the Melon Music Awards or the Seoul Music Awards. In December 2016, the group won its first “daesang” with the Artist of the Year Award. On May 21st, 2017, BTS wins the “Top Social Artist” at the Billboard Music Awards. They won the prize, notably beating singer Justin Bieber with more than 300 million votes.

The most-watched group on Youtube in South Korea is BTS. They add more than 4 billion views. In addition, The Time magazine named it one of the top 25 most influential people on the Internet. After their show at the American Music Awards in November 2017, they become the most sought after group on Google in the United States. In addition, they are also in the Guinness Book of Records because they have the record for the largest number of retweets on Twitter.

The 5th album “Love Yourself: Her” has been sold to more than 1200,000 copies. It’s the best-selling album since 2001 in South Korea. They win their first gold record with their remix with DJ Steve Aoki. In May 2018, the song Love Yourself is first on Billboard 200. This is a first for a foreign band.

Image, Engagement and Musical Style:

The image’s group BTS is versatile. Indeed, the style can be sometimes serious but also light. However, hiphop music often inspired their the musical style. We can sometimes find rock inspiration as in « Danger » or « Boy in Luv ». Engaged is their music. They are interested in social problems such as depression, media information, feminism or the school system. The BTS are engaged in humanitarian causes as shown by their partnership with UNICEF. They also make a speech at the ONU and have collaborated with the MATTEL brand.