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06-30-2008, 08:23 PM
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ANA/MMA study finds increased collaboration between marketing and ... (http://news.google.com/news/url?sa=T&ct=us/7-0&fd=R&url=http://www.btobonline.com/apps/pbcs.dll/article%3FAID%3D/20080630/FREE/518266224/1078&cid=0&ei=BWtpSPquMJbM8ATDy8ihCw&usg=AFQjCNE8h2-edeY3QXmC1pv8zSz2mNmFPQ)
BtoB Magazine, NY - 2 hours ago
New York—Marketing and finance groups are working together more closely to measure the impact of marketing efforts, according to a new study by the ...


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