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01-11-2008, 10:48 AM
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Dragging Marketing Down the Bowl (http://news.google.com/news/url?sa=T&ct=us/4-0&fd=R&url=http://adage.com/smallagency/article%3Farticle_id%3D123019&cid=0&ei=w4GHR_WSGafg6AOh8_23DA)
AdAge.com (subscription) - 1 hour ago
And no one does it better (in terms of money) or worse (in terms of diluting any import of said contest) than NCAA Football. We're the marketers. ...
More... (http://news.google.com/news/url?sa=T&ct=us/4-0&fd=R&url=http://adage.com/smallagency/article%3Farticle_id%3D123019&cid=0&ei=w4GHR_WSGafg6AOh8_23DA)
Dragging Marketing Down the Bowl (http://news.google.com/news/url?sa=T&ct=us/4-0&fd=R&url=http://adage.com/smallagency/article%3Farticle_id%3D123019&cid=0&ei=w4GHR_WSGafg6AOh8_23DA)
AdAge.com (subscription) - 1 hour ago
And no one does it better (in terms of money) or worse (in terms of diluting any import of said contest) than NCAA Football. We're the marketers. ...
More... (http://news.google.com/news/url?sa=T&ct=us/4-0&fd=R&url=http://adage.com/smallagency/article%3Farticle_id%3D123019&cid=0&ei=w4GHR_WSGafg6AOh8_23DA)